fwdflow is a retail concept pitched to Hallmark’s Create Space Innovation Incubator

The goal was to create positive future-focused goods and apparel for creative minded African American millennials. The products center around active optimism, motivation and celebrating black creative excellence. Inspiration was gathered from a variety of sources and my own personal aesthetics.

Fwdflow‘s motto is optimism always.

After receiving Seed funding to test the value proposition and overall viability. The concept was tested in Kansas City, MO, at SXSW in Austin, TX, at the Odunde Festival in Philadelphia, PA, and at Afro Punk in Brooklyn, NY.

The response from target audience was overwhelmingly enthusiastic and positive with concept appeal haloing out to a larger demographics than we initially assumed.

FWDFLOW is a celebration of black creative excellence. It’s a platform for creative hustlers to inspire, explore and renew their drive. Our goal is to shout-out these electric artists who make art, make moves, and make better. Those who come alive by doing what they do best: creating.

FWDFLOW brings you an assortment of goods and apparel that are focused on positive, forward-focused creativity. Onward and upward.

POSITIVE, FUTURE-FOCUSED // GOODS & APPAREL.

Button and sticker packs for Afropunk festival goers

Screen printed tees

Laser cut paper with color resting below framed stencil prints

Hand lettering and pattern design art prints

Harvard’s Black in Design Conference asked us to partner with them, we created a special run for journal packs of our prints, packaged with etches pencils for the conference attendants.