fwdflow is a retail concept pitched to Hallmark's Create Space Innovation Incubator. The goal is to create positive future-focused goods and apparel for creative minded African American millennials. The products are centered around active optimism, motivation and celebrating black creative excellence. Inspiration was gathered from a variety of sources and my own personal aesthetics. Our motto is optimism always.
We received Seed funding to test the value proposition and overall viability. The concept was tested in Kansas City, MO, at SXSW in Austin, TX, at the Odunde Festival in Philadelphia, PA and at Afro Punk in Brooklyn, NY. The response from target audience was overwhelmingly enthusiastic and positive with concept appeal haloing out to a larger demographics than we initially assumed.
FWDFLOW IS A CELEBRATION OF BLACK CREATIVE EXCELLENCE. IT'S A PLATFORM FOR CREATIVE HUSTLERS TO INSPIRE, EXPLORE AND RENEW THEIR DRIVE. OUR GOAL IS TO SHOUT-OUT THESE ELECTRIC ARTISTS WHO MAKE ART, MAKE MOVES, AND MAKE BETTER. THOSE WHO COME ALIVE BY DOING WHAT THEY DO BEST: CREATING.
FWDFLOW brings you an assortment of goods and apparel that are focused on positive, forward-focused creativity. Onward and upward.
POSITIVE, FUTURE-FOCUSED // GOODS & APPAREL.
BUTTON & STICKER PACKS - FREEBIES FOR FESTIVAL GOERS AT AFROPUNK
SCREEN PRINTED TEES & TANKS
FRAMES STENCIL PRINTS - LASER CUT BLACK PAPER WITH COLOR RESTING BELOW
ART PRINTS - HAND LETTERING AND PATTERN DESIGN
WE CREATED JOURNAL PACKS OF THE PRINTS, PACKAGED WITH ETCHED PENCILS. WE MADE A SPECIAL RUN FOR THE ATTENDANTS OF THE HARVARD BLACK IN DESIGN CONFERENCE.
IN PARTNERSHIP WITH KLEAN KANTEEN WE CREATED LASER ETCHED WATERBOTTLES
PATTERNED SCARFS - DIRECT TO GARMENT PRINTED SCARFS
SOME SPREADS OF RESEARCH FROM THE FWDFLOW BRAND BOOK. THERE WAS LOTS OF TRENDS AND PRODUCT RESEARCH IN THE PROCESS OF BRAND ESSENCING.